+ Marco Benetti at a glance...
- Creative since childhood, Marco studied double bass and electric bass at the conservatory before beginning his career in industrial design. An unexpected opportunity introduced him to the world of eyewear, where he discovered a new passion.
- From the very beginning, he developed a personal and distinctive approach, building each collection around a single detail that tells a story. For him, every pair of glasses is a balance among innovation, expressing an individual's personality and staying true to the brand’s identity.
- Over the past 25 years, he has collaborated with numerous international companies in both the fashion and sports eyewear sectors, contributing to the development of collections that blend aesthetics, functionality, and storytelling.
- As a product manager, Marco oversees every stage of the project - from brand positioning and target analysis to strategic planning, cost management, and sales forecasting.
- Today, he supports companies that aim to turn their vision into eyewear collections that are unique, authentic, and distinctive, guiding them through every step of the process: from the initial concept and brand strategy to product development and market launch.
+ Brands I’ve worked with
+ Creative philosophy
“Developing an eyewear collection is like playing a jazz solo: structure and technique are there, but intuition leads the way. Every detail becomes a note, each choice builds rhythm and harmony. Creativity turns method into emotion. This is how a true product comes to life”
- Eyewear is not just an accessory but a perfect fusion of aesthetics and functionality.
- Every frame is born from inspiration that can be found anywhere.
- Eyewear has the power to transform a gaze, redefine a face, and express personality.
- Designing eyewear means shaping how the world is seen… and how the world sees us.
+ What I can do for you…
Design development
Design is a key factor in your success, and turning ideas into a final product. Do you have everything in a place?
Strategy and planning
Brand direction, identify definition and position within your portfolio
Production and quality
Understanding every material and production technology. Quality starts with smart design
Sourcing and nego
Eyewear manufacturing sourcing. Product, pricing and timing management with the right supplier
Process development
Mastering every stage of the process, inside and outside. On track for next season!
+ Benetti Eyewear
Marco Benetti Eyewear
Coming Soon… Stay tuned!
+ Get in touch
Curious about my work?
Let's connect - I'd love to share more!